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Victor Moscoso The artist I have chosen to look at is Victor Moscoso. Moscoso is a Spanish artist who is best known for his psychedelic rock posters and advertisements. His designs are very unique and uses contrasting vibrating colours to allow his work to stand out and give some depth and pop too his work. One of Moscoso’s influences was Josef Albers who was a German artist who taught at the Bauhaus, and who also taught Moscoso at Yale. In 1963 Albers published his most known book ‘Interaction of Colour’ which also shows where Moscoso took inspiration from as he also uses bright vibrant colours through his work. Moscoso was the first artist to use the photographic collage technique in his work for the rock posters. Moscoso had designed artwork for many different artists including Bob Weir, Jerry Garcia, David Grisman and much more. His art has also been used on billboards, merchandise, animated commercials and radio stations. Moscoso was awarded the American Institute of Graphic arts medal in 2018.
For this research task I had chosen to look at some paintings and illustrations by Norman Rockwell. Norman Rockwell was an American illustrator born on the 3rd of February 1894 in New Yor. At age 14 Norman went to the Chase art school, then he was accepted into the National academy of design then he had joined the art students league, which is a New York art school. Rockwell’s first work was for St Nicholas magazine, Boys life magazine, the boy scouts of America magazine, as well as much more magazine publications. At age 19 he named the art editor for Boys life magazine. Following this Rockwell moved to New Rochelle in New York and did some work alongside Clyde Forsythe. Rockwell had submitted some work to the Saturday Evening Post and had 8 pieces of work published. And then over the span of his career Rockwell had published 323 original covers in the space of 47 years. As well as doing work for The Saturday Post Rockwell had also done work for other magazines such as Life magazine, Literary Digest, Country Gentleman and more. During WW2 Rockwell had painted a 4-part series of paintings inspired by a speech from Franklin D Roosevelt, where Roosevelt the mentioned Four Freedoms for universal rights. The paintings where published by the Saturday Evening Post in 1943. The four paintings in this series where titled ‘Freedom from want’, ‘Freedom from Speech’, ‘Freedom of Worship’ and ‘Freedom from Fear’.
Article 1 – The Enormous Appetites of Lil Uzi Vert - https://www.gq.com/story/lil-uzi-vert-fit-pic-profile The first article I am looking at is GQs ‘The Enormous Appetites of Lil Uzi Vert’. Rapper, Lil Uzi Vert is known for his very unique and over the top style, as well as defying stereotypical gender roles in his fashion, which this article showcases. The article written by GQs writer Samuel Hine and photographed by Danielle Levitt, and documents their encounter with the rapper Symere Woods in his New York hotel. He describes the room as being a mess of high fashion mentioning he ‘trips over a suitcase overflowing with Balenciaga runners and Louis Vuitton high tops’. This article is very simple and doesn’t feature any complex typographical elements apart from a quote from Virgil Abloh, who is the Artistic Director for Louis Vuitton and founder of the fashion Brand Off-White. I would say the target audience for this article fits in nicely with GQs overall target audience of males from 18 – 30, with a secondary audience which features a younger age demographic of 16 – 24 who are fans of Lil Uzi. In the psychographic I would say this article appeals more to Aspirers, as they would appeal to the materialistic side of fashion and would enjoy reading about all the expensive clothing mentioned in the article and aspire to be able to afford and rock said clothing, as well as reformers who are socially aware of the changes in society and more accepting of these changes, this article would also appeal to them because it mentions Lil Uzis genderless style when talking about this stand on iconically wearing women’s wear in the article showing off his expressive personal style through wearing clothing from the women’s section and wearing purses. The photographs in this article are all following the same style and theme, they feature the rapper in a grocery store in Brooklyn overdressed in various extravagant outfits featuring a archived $13,500 Dior vest, a $7,850 Louis Vuitton jacket as well as other personal pieces such as Maison Margiela, Goyard, Gucci, Raf Simmons and much more high end luxury brands. These photos embrace Lil Uzis playful and unique style by placing him in colourful outfits which are similar to his iconic Instagram fit pics which he mentions in the article about being able to go into any store he wants and ‘buy it all’. These photos set a positive tone to the article by being very bright and colourful which easily grab the reader’s attention. Since this is an online article It also features two videos, on showing the behind the scenes of the photoshoot for the article, and the other being a video titled ’10 Things Lil Uzi Vert can’t live without’ which includes topics mentioned in the article and more. Article 2 – Goyard: Waking a Sleeping Giant - https://hypebeast.com/2017/10/goyard-hypebeast-magazine-issue-19-interview
This second article I have selected about the French fashion label ‘Goyard’. It is featured on the website hypebeast, which is a website and magazine which features men’s contemporary fashion and streetwear. This specific article focuses on Goyard, giving a brief history of the brand and its ideology, as well as how the brand has grown and adapted, or not, to modern day society. I would say this article is aimed at anyone between the ages of 18 – 30, who has a passion for luxury fashion. This article helps introduce the reader to the brand as well as giving more information on the secretive brand. The article refers to Goyard as ‘mysterious’ and ‘secretive’, The labels reasoning for this is described in the article as ‘We believe that whispering softly in someone’s ear is not only more elegant but also much more efficient than screaming at the top of one’s lungs. The whole structure of the article is very open and is allowing the reader to hear about the brand which is unique due to the exclusive nature of the brand. The layout and photography of the article is done very well, it brings a modern tone to the article with the simplistic and minimal layout, while bringing a pop of colour in the images of the products and models. The pictures at the top of the article are more modern and colourful, showing a male holding bright Goyard bags, these images will appeal to a younger viewer who is more into streetwear, and who would fit the psychographic of an Aspirer. Then as you make your way down the article the colour fades away and there are some photographs of some old Goyard pieces, featuring trucks, suitcases and other vintage boxes and bags. This allows some history to be brought into the article, although while these photographs are featuring the older Goyard pieces, the images are boarded in the newer more colourful iconic print, this reinforces its roots and shows the reader how the brand has changed overtime and adapted to the modern age of streetwear, but while still maintaining its original roots. All of the pictures on the article all feature a collage boarded affect by having the main image of the model, then layering unique rounded shapes behind this in the same colour scheme of the image, then layering all of that over another image, this helps being depth to the images as well as allowing to stand out more and add a more unique design element to the article. Another unique feature this article features is an interactive timeline, giving the user a row of dates from 1792 to 2016 all with factual information about the label, this offers the reader a more immersive experience when viewing the article, and shows how technology has had an impact on digital magazines. There are also several pull quotes in a larger font size around the article before each new paragraph, this helps introduce the paragraph as well as giving a more professional tone to the magazine, all the separate pull quotes are in the same colour scheme as the related paragraph, this is done to allow a continuous flow throughout the magazine which will help guide the reader through This week we where tasked with creating our own version of Richard Hamilton's 'What makes today's homes so different so appealing?’.   Otl Aicher was a German Typographer and Graphic Designer as well as being the co-founder of the Ulm Design school. Aicher was born May 13 in 1922 in Ulm in the state of Baden-Wurttemberg. When the war ended in 1946 Otl Aicher joined the Academy of fine Arts in Munich where he studied sculpture, then after a year he had opened his own studio in Ulm. Aicher had married one of his friends sisters, Inge Scholl. Then he had created the Ulm School of Design with his wife, Inge Scholl, and Max Bill. This school was the largest and most successful art schools in Germany up until it closed in 1968. One of Aichers main focuses was corporate branding. In 1972 he was asked by the organizers of the Olympics to become the lead designer for the 1972 summer Olympics. For this project Aicher had based his work around previously employed iconography as well as creating a set of iconic pictograms with the purpose of presenting a simple visual interpretation of the sports the stadium featured. This also had a practical reading too allowing athletes and visitors to easily find their way around the stadium with the use of the universally known iconography. Aichers style had become very well-known and the same style was used in 1974 by the United States Department of transportation in which they designed and developed the DOT pictograms. Then the signage style had become identifiable globally and is still seen today such as signs for toilets, telephones and other features. Aicher had also became creditable for creating the first Olympic mascot, which was a dachshund. Some other work Aicher had created was the logo for the Munich airport which features a simple ‘M’ in a sans serif font. Aicher also created and developed the Rotis font family in 1988. Bayer is an American – Austrian graphic designer. He began studying as an architect in 1919 at Darmstadt. Then following that he joined the Bauhaus from 1921 to 1923 and studied mural painting with Vasily Kandinsky. He also learnt typography and created the universal alphabet, which is a typeface that only features lowercase lettering which eventually became the signature font of the Bauhaus. |
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Art Nouveau is an international art movement which influenced a style of art and is interpreted differently based on location. Art Nouveau is typically seen throughout decorative arts, applied art and architecture. It was commonly used for interior design, furniture, textiles, metal work and much more. Art Nouveau artists wanted to eliminate the barriers between major and minor arts.
In Glasgow the Art Nouveau movement was led by Charles Mackintosh, along with his wife and sister. They had been exploring with different mediums such as architecture, painting, interior design and furniture. Charles Mackintosh had then adopted a geomantic style which had an influence on multiple art and design movements. Some examples of Art Nouveau in Glasgow include the Glasgow school of art and the willow tearoom.
Over in Austria’s capital, Vienna, Art Nouveau was interpreted differently, with a big focus on architecture. Otto Wagner and Adolf Loos are two of the architects who had a key part in the Art Nouveau movement in Vienna. Marble and golden steel engravings where to statement pieces of the movement in Vienna. Some examples of Art Nouveau in Vienna include the secession building and the metro station Karlsplatz which was designed by Otto Wagner.
The Art Nouveau period in Nancy, France, also had a main focus on architecture, but using characteristics such as stained glass, ceramic décor and wrought iron work. There are over 250 Art nouveau building’s in Nancy, France, including banks, cathedrals and shops. One of the leading designers of the movement in Nancy was Emile Galle who was a glass artist who had an impact on the Art Nouveau movement.
In Glasgow the Art Nouveau movement was led by Charles Mackintosh, along with his wife and sister. They had been exploring with different mediums such as architecture, painting, interior design and furniture. Charles Mackintosh had then adopted a geomantic style which had an influence on multiple art and design movements. Some examples of Art Nouveau in Glasgow include the Glasgow school of art and the willow tearoom.
Over in Austria’s capital, Vienna, Art Nouveau was interpreted differently, with a big focus on architecture. Otto Wagner and Adolf Loos are two of the architects who had a key part in the Art Nouveau movement in Vienna. Marble and golden steel engravings where to statement pieces of the movement in Vienna. Some examples of Art Nouveau in Vienna include the secession building and the metro station Karlsplatz which was designed by Otto Wagner.
The Art Nouveau period in Nancy, France, also had a main focus on architecture, but using characteristics such as stained glass, ceramic décor and wrought iron work. There are over 250 Art nouveau building’s in Nancy, France, including banks, cathedrals and shops. One of the leading designers of the movement in Nancy was Emile Galle who was a glass artist who had an impact on the Art Nouveau movement.
Here I have chosen the painting ‘Princess from the land of Porcelain’ which is a famous piece from the American painter James A.M Whistler, painted from 1863 to 1865. The reason as too why I’ve chosen this piece of work is because you can clearly see the Japanese influence on the work, more specifically an influence from Kitagawa Utamaro, who was a Japanese woodblock maker. This is showcased in the painting throughout the props such as the Japanese setting which is similar to the Japanese Ukiyo-e, which is a woodblock print which had been used as inspiration by many Western artists around the 1860s in which these prints had started to become popular in Europe. These woodblock Ukiyo-e prints where unique and different from western artwork of the time due to its asymmetrical compositions as well as the use of shapes cropped at unusual angles as well as having flattened perspectives. Some other features of James A.M Whistlers painting which convey inspiration from Japanese style artwork is the costume and the props in the background such as the screen in the back which can also be seen in the Japanese Ukiyo-e. James Whistlers painting of the ‘Princess from the land or Porcelain’ clearly showcases examples of Japonism as well as other artists of the time such as James Tissot’s ‘La Japonaise au bain’ painted in 1864, and Alfred Stevens ‘Girl wearing a kimono’ which also shows an influence from Japanese artwork. The manufacturing of these artwork where also incredibly different. The Japanese Ukiyo-e was mass produced and depicted scenes of everyday Japanese middle class, and where shipped all over Europe during the late 19th century when its popularity grew. Compared too James Whistlers Piece which took 2 years for him to complete and was sold off too private buyers before being acquired by the Freer Gallery of art which is located in Washington where it is located in the peacock room.
James Whistler : Princess from the land of Porcelain - 1863
A Japanese Ukiyo-e – 17th century to 19th century