For week 1 of The Designers Toolkit we were looking at Alignment and Hierarchy. We were given a brief to explore the principles of alignment and hierarchy, and using the assets provided, create a poster for Outward Bound adventures.
I started this off by doing some research into the company Outward Bounds to find out more about them as a company, what they stood for and what they do. In doing this I then did some research into the adventure poster genre looking for generic conventions and what similarities all these posters share, but more importantly to make sure that I can aim my design to appeal to multiple target audiences.
Following all this research I started doing some thumbnail designs using alignment and hierarchy to come up with a collection of layout ideas and designs.
I started this off by doing some research into the company Outward Bounds to find out more about them as a company, what they stood for and what they do. In doing this I then did some research into the adventure poster genre looking for generic conventions and what similarities all these posters share, but more importantly to make sure that I can aim my design to appeal to multiple target audiences.
Following all this research I started doing some thumbnail designs using alignment and hierarchy to come up with a collection of layout ideas and designs.
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Once I had done some thumb nailing I had chosen a few designs which I thought were both conventional of the type of poster but also would allow me to be unique and experiment with the alignment and hierarchy while still looking effective.
On the brief it said that we must include at least 3 images that we were given. I didn't want to do this due to the images not being the best and a very low quality so I tried to find a way around this by using images without using the images. So I had done some experimenting with cutting out 3 people from 3 different images and using adjustment layers to fill them into a block colour. The plan then was to have them absailing and climbing on the title.
On the brief it said that we must include at least 3 images that we were given. I didn't want to do this due to the images not being the best and a very low quality so I tried to find a way around this by using images without using the images. So I had done some experimenting with cutting out 3 people from 3 different images and using adjustment layers to fill them into a block colour. The plan then was to have them absailing and climbing on the title.
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Then I had taken this masthead I had created and put in onto one of the designs I had mocked up, making sure to use alignment and hierarchy.
I chose to have all the copy the same typeface, size and weight because I wanted a very uniform look to this design. I left plenty of white space along the right side with hopes of making the text more of a focal point, but I found it left a big visual unbalance so I tried to extend one of the absailers off the text more to try and bring some balance to the design.
I chose to have all the copy the same typeface, size and weight because I wanted a very uniform look to this design. I left plenty of white space along the right side with hopes of making the text more of a focal point, but I found it left a big visual unbalance so I tried to extend one of the absailers off the text more to try and bring some balance to the design.
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The next poster design I created I chose a more to give it a more 'commercial' look. I wanted to keep the column text on this design as I wanted to create a vertical flow in uniform.
While I was designing this I found that it started to look more like an article than a poster, so I chose to move onto another design.
While I was designing this I found that it started to look more like an article than a poster, so I chose to move onto another design.
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For the next design I tried I wanted to experiment with the rotation of some of the type, so I started developing one of the thumbnails digitally and using alignment to create a hierarchy in my layout.
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I liked how this poster turned out so I chose to flip in and keep a similar design but just at a landscape format.
For this next poster I wanted to change the dimensions in which I was working in, and chose to create a thinner landscape design. I got more creative with this one but I feel like it lacks some of the visual hierarchy which some of the other designs include.
I liked how it turned out but I feel like some parts of it seem a bit chaotic. I also sacrificed some of the copy by layering it behind some of the bolder text, as well as having the logo go off the page, but just enough so you can still recognise it. I did really like the use of colour in this poster though as I feel like it splits up the composition but also adds a sense of calmness to the design which contrasts the hectic type.
I liked how it turned out but I feel like some parts of it seem a bit chaotic. I also sacrificed some of the copy by layering it behind some of the bolder text, as well as having the logo go off the page, but just enough so you can still recognise it. I did really like the use of colour in this poster though as I feel like it splits up the composition but also adds a sense of calmness to the design which contrasts the hectic type.
